Multi-Channel Retailing

Multi-Channel Retailing

Downloadable Video - 2015
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Today's consumer has other options to satisfy their needs besides brick and mortar retail operations. Many traditional chains now call themselves multichannel retailers with both on-site and off-site divisions. Both national and regional chains such as Crate and Barrel and Marshall Field are examined to show the benefits of this retail trend.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2015
Characteristics: 1 online resource (streaming video file)
Additional Contributors: Kanopy (Firm)

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