How Creating Value for Others Built One of the World's Most Successful CompaniesBook - 2015 | First edition
"Here, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the reader step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field --how to apply the principles to generate Good Profit in their organizations, companies, and lives"-- Provided by publisher.
Publisher: New York : Crown Business, 
Edition: First edition
Branch Call Number: 658.408 KOCH
Characteristics: viii, 276 pages : illustrations ; 25 cm